Outletcity Metzingen is not only Europe’s largest outlet, but also a destination that offers much more than just luxury shopping experiences. Nestled at the foot of the Swabian Alps, it seamlessly combines exclusive designer outlets with breathtaking nature, outdoor adventures, and a rich wine tradition.
The Perfect Blend of Shopping & Nature
Metzingen is renowned worldwide for its high-end designer outlets, attracting fashion and luxury enthusiasts from all over Europe. However, just a few minutes away, visitors can discover a spectacular natural paradise, making it an ideal destination for hikers, mountain bikers, and climbers.
The Swabian Alps boast an extensive network of picturesque hiking trails, guiding visitors through stunning landscapes to breathtaking viewpoints and rugged rock formations. For those seeking adventure, Metzingen offers thrilling mountain bike trails and challenging climbing routes on its impressive rock faces, making it a paradise for outdoor enthusiasts. Beyond nature and adventure, Metzingen is also home to one of Germany’s oldest wine regions. The romantic vineyards of the Ermstal Valley invite visitors to indulge in wine tastings and relaxing moments, surrounded by scenic beauty.
WeatherStory & Outletcity Metzingen – Weather Marketing for a Million-Viewer Audience
For Outletcity Metzingen (Holy AG & MMT), WeatherStory designed a tailor-made weather marketing campaign. Our goal was not only to showcase the luxurious shopping streets of the outlet city, but also to highlight the stunning natural beauty surrounding Metzingen.
With precise weather planning, we captured stunning images and videos in perfect sunshine and strategically placed them on national TV magazine broadcasts the same day. As a result, our campaign reached millions of viewers, introducing Metzingen as not just a shopping destination, but a unique fusion of luxury and outdoor adventure.
Metzingen Reimagined – Shopping, Nature & Indulgence
Metzingen is more than just an outlet—it’s a destination that seamlessly blends lifestyle, adventure, and tradition. Whether you’re looking for exclusive shopping, breathtaking outdoor experiences, or a taste of local wine culture, this region has something for everyone.
