When it comes to the Himalayas, few legends are as mysterious as the Yeti—the mythical creature said to roam the icy heights of the world’s tallest mountains. This is precisely where the animated film “Abominable” (German title: Everest – Ein Yeti will hoch hinaus) from DreamWorks Animation and Pearl Studio takes inspiration. The heartwarming adventure follows a young girl who discovers a lost Yeti named Everest and embarks on a journey to bring him home.
But how do you make an animated film appealing to a broader audience? That’s where WeatherStory stepped in. Together with Warner Bros. Germany, we developed a unique storytelling campaign to engage not just kids but also an older audience with an exciting, real-world connection.
A Legendary Setting for a Legendary Tale
For our exclusive mini-documentary, we teamed up with renowned mountaineer Ralf Dujmovits, one of the world’s leading Himalayan experts, and took him to a setting as breathtaking as the story itself: the Jungfraujoch in Switzerland.
Surrounded by majestic glaciers and a frozen alpine world, we asked him about his thoughts on the Yeti legend, drawing parallels between the myths of the Himalayas and the real-life challenges of mountaineering. The result? A fascinating blend of adventure, science, and film storytelling, bringing the magic of “Everest” to life in an entirely new way.
WeatherStory – Elevating Film Marketing to an Experience
Our creative film campaign was strategically placed on online platforms and social media, generating widespread engagement beyond the film’s traditional target audience. By blending expert insights, authentic storytelling, and a spectacular real-world location, we presented “Abominable” in a way that resonated with adventurers, nature lovers, and film enthusiasts alike.
