How do you connect innovative products with the power of weather storytelling? By creating authentic, engaging reports that resonate with millions at the perfect moment. That’s exactly what we achieved in collaboration with Goodyear Dunlop.
Through a series of weather-driven stories, we showcased Goodyear’s innovations at key moments, reaching a massive audience on WetterOnline. These reports were strategically timed to remind drivers of the importance of winter tires as weather conditions changed. Here’s how we brought these stories to life:
Pushing the Limits in Arctic Lapland: At Goodyear’s testing center in Ivalo, Finland, we captured the extreme conditions north of the Arctic Circle, where tires are pushed to their limits.
A Bird’s-Eye View from the Zeppelin: Aboard the Goodyear Zeppelin, we presented daily, breathtaking weather visuals high above Lake Constance, showcasing the tri-border region of Germany, Austria, and Switzerland.
Inside the Snow Lab: In Luxembourg, we explored Goodyear’s snow lab, revealing how ice crystals form and the advanced research behind the development of winter tires.
These editorial stories, paired with a targeted advertorial campaign, demonstrated how brands can seamlessly integrate weather marketing into their strategy. The result? Authentic storytelling, visually stunning videos, and a perfect alignment of product and weather.
Tell Your Weather Story: Ready to showcase your brand through the power of weather storytelling? Let us help you craft professional, authentic, and impactful campaigns.
