Nothing else has such a significant impact on every person and every business in the world as the weather. It has a direct impact on the sales of around 30% of all products and services and is the second biggest influence on consumer behavior after the state of the economy.
It is estimated that e-commerce sales in the US will be influenced by the weather to the value of 13.5 billion US dollars in 2023. Around 81% of women change their personal care or beauty routines when the weather changes. And more than 75% of people adapt their health and wellness routines to the weather. This is the result of recent studies published by the Weather Company.
So, the weather has a tremendous affect on our daily lives. Our health and our mood. It determines what we do, the food we eat and the way we dress. Weather influences our buying behavior and even the travel destination where we’re going to spend our next vacation. And that’s how we help businesses worldwide use weather storytelling in their communications and marketing strategies. You want to tell your own weather story? Let’s make that story great. Get in touch with us.